Low-Funnel for High Return
Understanding each customer is different is critical for sound e-commerce approaches, specifically bottom-of-funnel users with heavy purchase intent. Social in particular requires a well-thought out strategy for segmentation of users by online behavior, action, interest and understanding how that granularity impacts data intake
Considerations to Google Shopping and feed optimization were also critical to Fancy Sprinkle’s success. Putting an ad out on Google just won’t cut it. Variables such as product quantities, availability & more will help aid a customers decision to choose you over your competition.
Increase in year-over-year sales
Increase in total year-over-year orders
Surpassed over $800,000 in sales in only 8 months