Swish - A Digital Marketing Agency

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UCF

university of central florida

As the largest public university in the United States, UCF needed a larger than life digital strategy. A strategy that combined program scale along with stringent objectives.

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The
Challenge.

A Swish Case Study

As one of the largest universities in the United States, UCF had
high expectations for the scale and growth of their online
division of programs. With core key performance indicators
of lead and cost per lead, the University was focused on
increasing online visibility and improving quality of lead
and attributed costs.

our process

The Strategy.

Understanding the Student Journey

The average student does 10+ searches queries, 16+ page views and 4+ conversions alone before deciding on a university. Leveraging these insights led to a plan centered on providing prospective students with the information they desired.

This perspective allowed us to lay the foundation down for channel expansion and honing in targeting and segmentation, leading to the highest lead intake UCF online has seen.

27%

Increase in lead conversion rates

45%

Decrease in cost per lead

+5,500

leads generated in less than one year

A Swish Case Study

Proof of Concept.

Strategic Channel Expansion

Conversion Rate Optimization

Improved Keyword & Segment Focus

Strategic Channel Expansion

The student journey happens amongst many different devices and many different channel touch points, making it critical to have a holistic approach to media and an agnostic approach to consumption.

A Swish Case Study

Results Speak Loudest

In only our first year with the University of Central Florida we were able to generate more than 5,500 leads while decreasing the cost-per-lead by an astounding 45%. The University is currently enjoying the largest online student enrollment in the history of the school.

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