Understanding the Student Journey
The average student does 10+ searches queries, 16+ page views and 4+ conversions alone before deciding on a university. Leveraging these insights led to a plan centered on providing prospective students with the information they desired.
This perspective allowed us to lay the foundation down for channel expansion and honing in targeting and segmentation, leading to the highest lead intake UCF online has seen.
Increase in lead conversion rates
Decrease in cost per lead
leads generated in less than one year