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university of central florida
As the largest public university in the United States, UCF needed a larger than life digital strategy. A strategy that combined program scale along with stringent objectives.
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A Swish Case Study
As one of the largest universities in the United States, UCF had
high expectations for the scale and growth of their online
division of programs. With core key performance indicators
of lead and cost per lead, the University was focused on
increasing online visibility and improving quality of lead
and attributed costs.
our process
The Strategy.
Understanding the Student Journey
The average student does 10+ searches queries, 16+ page views and 4+ conversions alone before deciding on a university. Leveraging these insights led to a plan centered on providing prospective students with the information they desired.
This perspective allowed us to lay the foundation down for channel expansion and honing in targeting and segmentation, leading to the highest lead intake UCF online has seen.
Increase in lead conversion rates
Decrease in cost per lead
leads generated in less than one year
A Swish Case Study
Proof of Concept.
Strategic Channel Expansion
Conversion Rate Optimization
Improved Keyword & Segment Focus
Strategic Channel Expansion
The student journey happens amongst many different devices and many different channel touch points, making it critical to have a holistic approach to media and an agnostic approach to consumption.
A Swish Case Study
Results Speak Loudest
In only our first year with the University of Central Florida we were able to generate more than 5,500 leads while decreasing the cost-per-lead by an astounding 45%. The University is currently enjoying the largest online student enrollment in the history of the school.
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